IGTV For Business: 5 Creative Ideas For Marketers

IGTV is a long-form vertical video channel that can be accessible from Instagram and a standalone app. In June 2018 Instagram launched the IGTV feature, providing an excellent opportunity for brands and businesses to make longer videos. 

In IGTV, a regular user can upload a 10-minute long video, and verified users can post up to 60-minute videos. In 2019 Instagram allowed the creator to share one minute preview of their IGTV video to increase their video visibility and discoverability. 

Additionally, Instagram recently launched the IGTV series feature. This feature allows users to make regular series of videos that are released weekly and monthly. With plenty of features, Instagram is the right place to promote your business and reach the target audience of your business. 

Idea 1: Make Tutorial Videos

One of the perfect ways to build engagement is through posting educational videos. 

Create a how-to and tutorial video to show your audience how to use your product and what is the benefits of using your products or services. 

The tutorial video can cover different topics in your industry. For example, if you have a beauty brand. You can create a video focused on makeup tutorials or maybe share health tips. 

According to the research, people on social media watch educational videos more than regular ones. So create educational content to engage with your audience and promote your business to the next level. 

Idea 2: Go Behind The Scenes

Posting behind the scene videos will increase trust between the audience and your organisation. It is a great way to build transparency and get a step closer to your audience. 

Leverage IGTV to show how your products are manufactured and delivered. Creating IGTV content comprising behind the scenes videos and images can make IGTV views increase quickly thus gaining wider attention and huge business reach.

Building trust with your audience is a perfect way to boost your business goals. You can even share a video about an event in your company or interview workers. 

Idea 3: Partner With Influencers

Collaborating with influencers is a perfect way to increase your brand awareness among a wider audience. Choose an influencer related to your niche and approach them to collaborate with your brand or business. 

Once you find niche influencers to collaborate with, you can ask them to post a video related to your brand or services. Also, you can send your product to influencers and ask them to share unboxing videos. 

Usually, influencers have a huge audience, so if they promote your brand or services definitely, their audience will check your products. 

Idea 4: Share IGTV Preview Videos

Post a preview of your IGTV video on your Instagram feed to attract more audiences to your IGTV channel. IGTV preview is a one-minute video clip of your IGTV video. Make sure you have to draw the user’s attention within the first 30 seconds so that the user will be interested in watching your full video on IGTV. 

You can cross-promote your IGTV video previews on Instagram stories and attract an audience to watch the full video on your IGTV channel. You can also share your preview video on other social platforms like Facebook and TikTok. 

Cross-promoting on other social channels will increase your business reach and awareness. Also, it helps to find your target audience on other platforms. 

Idea 5: Monitor Your Performance

Tracking your performance is the perfect way to reach success in any social media marketing. Monitor your performance and check which video received a good response and which one did not. 

Continuously monitoring your video’s engagement rate and views helps you stay on top of your game. Always keep an eye on important metrics such as audience attention and engagement rate. 

Tracking metrics will help you to find the strength and weaknesses of your video content strategy. Now you can create a video that gets a good response from your audience. 


Many brands and businesses are using IGTV to promote their business. As a brand, you must create engaging content that attracts more target audiences to your business. Follow these five ideas to use IGTV for your business and increase brand reach and awareness.

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