Google also noted that the deal it had with Twitter to provide this functionality had expired (it was initially reached in 2009) and that it had decided not to extend it. For the time being, Twitter is the place to take your keywords and phrases if you want “real time” search.
Winning the War on Social Media
An early sign of the rising war for social, this tweak to Google’s search functionality foreshadows a future web that will astonish you with its speed and capabilities. As Google announced and released Google+, Facebook’s Mark Zuckerberg responded by integrating Skype’s free video calling function and promised more to come.
A digital war for the survival of the social species will open up new markets and challenge established business practises for decades to come.
The essence of social interaction is mutual contribution.
If you can build something so viral that it is shared by millions of people, you will get outcomes for businesses that will sell items, make individuals famous, and maybe place your agency as part of marketing folklore.
The effects may be seen in popular online videos like the Old Spice commercials on YouTube.
The holy grail of social marketing is encouraging sharing, as this generates more interest and credibility than brand promotion alone.
Exactly where is everyone’s giving and receiving going on?
Two weeks after launching Google+, the company declared with pride that one billion items were being shared every day. At a recent press conference, Facebook founder Mark Zuckerberg disclosed that
Daily content shares on Facebook have increased to 4 billion, up from 2 billion a year ago, and experts expect that number will double again in the next 12 months.
They’re making it simpler to share with new applications they’re building.
How Does Twitter Integrate Into the Social Network of Sharing?
Twitter just announced (by a tweet, of course) that its users are sharing 350 billion tweets every day, making Google+’s revelation of 1 billion appear quite meagre.
Twitter’s impact on your site’s traffic and share count may not be immediately apparent from your referral traffic data in services like Google Analytics or WordPress. One million Twitter applications have been registered, and they share content every day.
There Is 4 Times as Much Traffic from Twitter as You May Assume
Referral traffic you see on your website or blog is less than 25% of the traffic really produced by Twitter, according to statistics collected by Awe.sm over the previous 6 months.
The statistics showed just this.
Referrer data showed that just 24.4% of clicks on links shared on Twitter originated from twitter.com.
The majority (62.6%) of clicks on links published on Twitter did not include any referrer information at all (and would thus be categorised as “Direct Traffic” in Google Analytics).
Referring sites were used by 13.0% of users when clicking on links provided on Twitter (e.g. Facebook.com, Linkedin.com).
Even if Google+ is all the rage and Facebook has million members, you shouldn’t overlook Twitter as a marketing tool since it remains a formidable platform for distributing content.