By 2023, Statistica predicts that there will be 3.02 billion monthly active social media users in the world. That’s equivalent to one-third of the whole human population. Thus, it is evident that the vast majority of the world’s population is actively participating in social media.
If you’re a business owner, that means your clients are already making decisions to go with competitors if you aren’t putting in the effort to establish your brand as an authority in your industry on social media.
As a business owner in the present day, I find that information fascinating. While I’ve always believed that maintaining a social media presence is important, I was curious to learn more about this topic from the perspective of business owners.
I learned along the way that most brands’ biggest challenge with social media isn’t deciding to use it, but rather figuring out how to use it effectively. The trap of “information overload” is real, and I’ve been a victim of it. Like you, I’m starting to feel completely overloaded by all the advice being doled out.
To help businesses develop this year, they recommended the following five approaches to social media marketing:
Promote your online shops by sharing links to them on social media
Cody Neer, CEO of numerous multimillion dollar ecommerce firms, spoke about the importance of social media for entrepreneurs over the phone. Over 300 of our e-commerce stores benefit from the exposure we provide on social media, he informed me. He attributes much of his success to his ability to use Facebook ads to drive traffic from his brands’ respective social media accounts and into their respective brick-and-mortar stores.
The lesson here is that if you run an online store, you can fast expand by investing in Facebook ads that target potential customers who are already interested in what you’re selling. The issue isn’t whether or not your consumers are scrolling; there are over 1.4 billion active Facebook users every day. Even if they are, though, that doesn’t guarantee that they’ll stumble into your Facebook page or become paying clients. To encourage them to buy, you need to market to them in a way that appeals to them. This may be done by presenting an attractive enough offer to the proper people.
Post lots of videos on social media to maintain interest and build your following
If you log in to any popular social media site, you’ll find that videos, rather than text and pictures, dominate your stream. In fact, algorithmic preferences have shifted in recent years, with video now taking precedence over other types of information. And that’s something that’s not gone unnoticed by the market’s top brands: According to data compiled by Vidyard, an astounding 86% of businesses are already using video on their website, while 77% are using video on social media.
The lesson here is that video content has a wide variety of applications for maintaining and expanding your following. Think about letting people in on a genuine glimpse of your daily life behind the scenes. Take notes on the upcoming product rollout at your organization. Share with your audience what it’s like to work for you. Simply put, you risk losing clients quickly if you don’t use videos in your social media marketing strategy.
Specific social media influencers help promote your brand and products
Over the phone, Josh Forti, a specialist in social media influencer marketing, shared his strategies for attracting and retaining more than five million online followers for himself and his businesses.Social media has been “my primary tool” for “building online audiences that serve as assets to brands,” as Forti put it. If a well-known figure in your industry endorses your goods or services publicly, demand for them will increase dramatically.
Social media influencer partnerships have the potential to be highly lucrative for businesses. Present-day society sees influencers as more approachable than A-list celebrities. That’s why fans seek guidance from their favorite models and experts before making a purchase.
Give a ton first, then expect a little, as the saying goes
Keep in mind that consumers despise feeling “sold to” but enjoy making purchases themselves. If you give away a ton of free value before asking for a sale, your clients will be lining up huge buy from you. Gary Vaynerchuk, author of the book Jab, Jab, Jab, Right Hook, is widely regarded as the leading authority on the value-first idea. In his book, Vaynerchuk explains how to use free, valuable content to gain a following on social media, earn their trust, and ultimately increase sales.
With consumers constantly being barraged by advertisements on their social media feeds, this idea has never been more important. Provide material that addresses their pain points and demonstrates your concern for them before you ask for a sale on social media if you want to attract loyal customers who will promote your business for you. You’ll soon have a large group of devoted customers who repeatedly make purchases from you.
Make use of social media to spread the word about your company and set yourself out from the competitors
Your consumers are no exception to the rule; everyone enjoys a good story. In an interview, storytelling and content marketing expert Lauren Gordon discussed how she uses social media to set herself apart from rivals.
If you want your brand to last, you need to use social media to convey your brand’s story, which will help you stand out from the competition, create meaningful relationships with your target audience, and ultimately, win their loyalty.
The lesson here is that brand storytelling is a potent tool for standing out from the competition, building rapport with consumers, fostering brand loyalty, and promoting the sale vision.
To sum up, those are the five most effective social media methods for business owners. It has never been easier to use social media to expand your business, whether you use one platform or all five.