Instagram Reels has come a long way from its days of being looked down upon as TikTok’s little brother. In the modern day, Instagram reels are a vital and very effective commodity, or should we say a marketing game-changer following the Instagram stories, that aids both large and small businesses in raising brand exposure and fostering customer connection.
If you’re having trouble coming up with ideas for these bite-sized movies, you’ve come to the perfect blog article; here we’ll discuss 15 Instagram Reels ideas that are sure to spark your imagination.
Give your fans an exclusive look at something
Your fans’ curiosity in the materials and processes that go into your products might be assuaged by giving them a glimpse “behind the scenes,” or “BTS.”
Take the time to explain the process to others who might be curious. Making this kind of material together will be a fantastic approach to break the ice and get to know one another.
Take Shop Verie, who publish behind-the-scenes footage of their advertising shoots.
Address frequently asked questions
It’s natural for your fans to ask questions; what will set you apart is the time and energy you put into providing answers in the form of reels.
In addition to demonstrating your concern for them, addressing their concerns will also demonstrate your company’s reliability and transparency, both of which will increase the likelihood that they will buy from you.
Syatt, a content producer and fitness teacher, provides a stellar example by answering a frequently asked issue from his target audience in his Reel.
Instructional “how to” videos
Inviting more of your ideal clientele to your site is possible when you take the time to teach them how to accomplish things. You may develop closer ties with them and impart your knowledge by doing so.
Take The Inkey List, a company that produces reels teaching consumers how decipher the ingredients listed on cosmetics’ “INCI” tabs.
Respond to feedback from your subscribers
Engaging with your audience and informing them is easy when you reply to comments with a reel.
Take the local company Wild Fire Water, for instance; they have a reel demonstrating how their naturally coloured clothing line maintains its colour even after being washed.
They are simultaneously informing and entertaining their audience while drawing attention to an important issue.
Give a brief introduction of who you are and what your brand stands for, and share a personal anecdote
Don’t be shy about being more transparent about who you are, what your brand stands for, how you got started with Instagram, and how far you’ve come.
This will help you develop a genuine connection with your audience, get new supporters, and earn their trust.
As an illustration, let’s look at the fitness apparel company Vitality and its creator, who both believe in the importance of giving back to the community.
Engage the opinion leaders
Working with influencers (large or even micro-influencers) and having them make reels for your business is a tremendously strong tool and, of course, now a full-time career for many individuals, so you probably aren’t hearing this for the first time.
The primary advantage is expanding your audience beyond your current following.
Once again, we can look at the Vitality clothing business as an example of a company that used a fashion influencer to help sell its products.
Spotlight on the community and the staff
Give your company a human face by highlighting its hardworking employees.
By acknowledging and rewarding team members for their efforts, you may build deeper bonds with both your audience and your staff.
Consider Verve, a clothing company that released a highlight film introducing its fans to the Toronto squad (who’s on it, and what do they do).
Provide advice and suggestions
The old adage goes that giving is as good as receiving, and we couldn’t agree more.
Part of caring for your clients is empowering them to solve their own problems by teaching them the skills you’ve honed through experience. Trust and participation will naturally rise as a result.
Take Shayna’s Taylor account, where she discusses the methods she does to maintain her long hair and how others may do the same.
Packing up several orders/tearing up some packages
People today are more interested than ever in dealing with honest firms, thus it’s crucial that you reveal your inner workings. Packing some orders is something you can demonstrate. This is a great opportunity to highlight your wares, the care you take with each and every purchase, and/or your commitment to sustainability through the use of recyclable materials and a focus on aesthetics.
Take the company Mama Moments, which provides self-care items for mothers; in their “pack order” video, they display the contents of one of their unique gift boxes.
Lists and Checklists
Listicles and checklists are two extra tools you may use to teach your audience and guide them through a procedure. Depending on the goods or services you’re marketing, a reel like this might cover a wide range of topics. You may show off your process, highlight the product’s greatest qualities, demonstrate how you buy for food, or describe your morning routine; the possibilities are endless. Select a hot song at the moment, then rock out to it!
Take Life with Hope, a productivity and wellness influencer who advises readers to map out their workdays in advance so as to maximise their efficiency.