Instagram is one of the most popular channels of choice for marketers despite stiff competition from other social media platforms for user engagement.
Although feeds no longer display content in reverse chronological order, the timing of your postings still matters greatly for user interaction.
Every company has a unique target market. Brands with a mostly Australian audience will have a different best time to publish than those with a North American audience, and vice versa.
Knowing as much as you can about your audience is the first and most important guideline of gaining strong interaction on Instagram (or any other social media site). The more you can learn about your audience, the more you can cater to them with the material you provide. The more specific your information is, the more likely it is to be read (and converted).
Instagram has a tool called “insights” that does precisely that. We’re about to get into research that shows you when your Instagram audience is most active, but you should also check your own audience data to determine what works best for you.
Instagram’s peak posting times
Much of what we do as marketers can be tracked, measured, and analysed for potential improvements. We gain wisdom not only from our failures but also from our triumphs.
For a long time, companies had to take a gamble whenever they made a social media post. Posting at random times and seeing what sticks was more effective than trying to pinpoint certain audiences. However, as time went on, it became clear that posting at different times would provide quite different outcomes.
You should utilise statistics to assist you narrow down the ideal times to publish, but ultimately, the optimum times to post will be determined by your audience.
With this in mind, Sprout Social segmented their analysed data to determine if the optimal posting times varied between industries. It is essential to consider more than just the most obvious criteria when planning out your posting schedule, since the results indicated quite a variety amongst areas like technology and healthcare.
Recognising your target demographic
Instagram audience analytics are great for learning about your followers’ routines and preferences. The more you know about your target demographic, the more you can cater to their requirements.
A sponsored link in your Instagram bio might be a useful data collection tool if you’re wanting to expand your current database. By keeping track of when your audience is most active, you may learn more about the best times to promote your content to them. You will also be able to view information about the user’s chosen language and the device or browser they are using.
Being in tune with your audience is essential while navigating the social media minefield.
Keep an eye on audience analytics, and employ extra data collection tools like LinkGallery. With this information in hand, you can easily determine the optimal time to make Instagram posts for your brand.