Now more than ever, we can communicate ourselves in the digital world using the same non-verbal means that humans have used for centuries: emoji. We have experimented with anything from facial expressions to commonplace items like meals, automobiles, the weather, vacation destinations, and more.
But how does any of this relate to modern marketing tactics? That question itself has the solution. We are currently immersed in the era of digital technology. A digital gadget is involved in every aspect of our lives. The internet has become our go-to resource for answering any and all questions we may have, whether we’re looking to buy something, keep in touch with friends and family, try a new recipe, or build a model ship in our leisure time.
Feelings in the Z-Generation
Why does technology always receive a bad rap for lacking feeling? A message is certain to have emotion if it makes you joyful. Generation Z teens, born around the time smartphones were first introduced, are particularly fond of utilising emojis to decipher the screen’s text.
Marketers need to grasp the lingo of connect with their target audience. You need to demonstrate that your company is invested in their feelings. Then, boom! You have successfully communicated an emotional appeal to your intended audience.
Emoji’s marketing potential
In case you’re interested, there’s also a World Emoji Day. However, you should certainly get on that bandwagon if you’re serious about staying current with the latest fashions and know that it’s celebrated on July 17.
But that’s only the proverbial emoji top of the iceberg. The Domino’s Twitter emoji pizza ordering system and the Taco Bell social media petition asking for a taco shaped emoji are just two instances of how emoticons may affect your marketing strategy.
Putting a face on your company’s logo
Experts have discussed the importance of humanising businesses in order to strike an emotional chord with today’s tech-savvy consumers. It so happens that emojis are a fantastic tool for doing precisely that! When used appropriately, emojis in social media communications may help a company with a clear persona strike an emotional chord with its target audience. It’s hardly rocket science, but it is crucial for the copy’s effectiveness to choose emojis that express the proper sentiment (tone and brand identity).
Facilitate easier interaction
The decline in attention spans is one of the drawbacks of the digital ecosystem. The average person now has a lower attention span than a goldfish, according to a research published only last year. More efficient means of internet communication are urgently needed by all of us. Pizza, the preferred snack of online gamers, is worth another study.
Minimise risk by trying new things.
The use of emojis, acronyms, and abbreviations is rapidly becoming mainstream. But not everyone will start using them right away. It’s possible that younger members of Generation Z might be more open to them than members of Generation X or Baby Boomers. As a result, it’s crucial to take baby steps and find an approach that works for your brand’s identity and marketing plan.
After considering the foregoing, it should be obvious that emojis are “the” trend at the moment and may benefit your company in communicating with its target audience. This is supported by both empirical evidence and observable phenomena. The greatest advise for moving forward is to make a rational choice rather than one based on how you feel. Before releasing an emoji for your brand, ask your audience for input, pay attention to what they have to say, and then then make a decision.