Auditing your social media presence entails keeping tabs on and evaluating every post, like, and retweet. Doing a social media audit may reveal whether or not your social media initiatives are producing results. Once you have this information, you will be able to develop tactics to maximise the marketing potential of your social media profiles.
Statista reports that brands and businesses are using social media methods into their digital marketing efforts to raise brand recognition, broaden their customer base, and boost revenue. If you want to succeed as a brand on social media, you need to conduct frequent audits to make sure you aren’t just publishing content for the sake of it or following the latest trends without actually seeing any benefits.
First, make sure you’re monitoring crucial stats on every social networking site.
The value of social media to your return on investment may be determined by studying its primary measures. It’s important to identify which channels are worth investing in the most. It’s best to put your efforts into the social media platforms that help your brand the most.
Find the channel with the most visitors.
Many social media platforms may be used to attract visitors to a product or service, as we saw in our piece on social media accounting. And not every one of them is effective. This is why, while conducting an audit, you must pay close attention to the volume of traffic coming from each individual channel. In this way, you may prioritise where to put your marketing energy.
Third, prioritise platform-wide aims
Throughout your social media audit, it’s important to remember why you’re using these platforms in the first place. Determine your goals before using any service. In the end, you want to check in with your social media audit to verify whether the platforms are meeting these objectives and KPIs. To that end, you can develop plans to boost performance if they aren’t meeting them.
Your key performance indicators will be derived from your objectives. Key performance indicators (KPIs) like comments, shares, and likes may help you gauge progress towards your aim of increasing community participation. If expanding your audience was your main objective, then you should monitor things like your rate of follower growth.
Improve your audience awareness by:
Realizing who you’re talking to on social media is crucial to your success as a manager. Where exactly can we find them? The majority of your audience consists of what gender? How old is the typical member of the group? Your social media strategy will take shape once you’ve answered these questions.
By analysing the results of your audit, you may learn more about your target audience and tailor your content to their preferences. Optimizing and increase your social media performance can be aided by this.
Fifth, develop a plan supported by data.
Once you have gathered all the information you need, you may move forward with confidence. The purpose of doing a social media audit is to identify areas of success and improvement. Of the many brands present on social media, Nike stands out as the most impressive; thus, you should visit their page.
You may use this information to make educated decisions about how to enhance your social media profile and performance. Data analytics and objectives can inform both the development of intermediate and long-term plans. The action plan should contain these.
Assume, for the sake of argument, that most of your site visitors come from LinkedIn, that they are all young professionals, and that they use LinkedIn mostly on the weekend. The following steps may be incorporated into your plan:
Successfully leveraging social media for advertising
An assessment of your social media presence has to be fluid. In other words, an audit shouldn’t be done just once. Instead, make it a habit to often check up on anything social media related. Your goals should determine how often you do audits (monthly, quarterly, etc.). Consistent auditing helps you understand how you stack up against the competition.
It doesn’t matter how often you do a social media audit, you should always follow these guidelines:
- Compare and contrast the most important KPIs for each social media outlet.
- Identify popular social media sites.
- Verify the primary aims of each service.
- Get a deeper understanding of your target market.
- Create a strategy supported by evidence.
While doing a social media site audit and evaluating your approach, don’t forget to use management tools. Features like “impressions” or “content filtered feeds” are already included into these tools. They make it possible to track the efficacy of individual pieces of material with great detail.
The correct tools, like eClincher, may do wonders for your brand’s online visibility and traffic. If you want to see positive outcomes from your social media audit, you need to get started right now.