These days, establishing credibility in one’s field and expanding one’s consumer base are next to impossible without an active social media presence.
However, simply posting anything to your channels every day for the sake of posting something is not enough. You need a well-thought-out plan and conscious consideration of the vibe your accounts give off in order to get results from your social media efforts.
Everything you do, from the language you use to your response time (or lack thereof, which we highly recommend against) to the images you employ, communicates something about your brand. Be cautious, this message might either help or destroy your company’s reputation.
You Have My Confidence
Exactly the kind of impression you’d like your brand’s followers and buyers to have is what you want to leave with them.
Forty-six percent of consumers say they are prepared to pay more for products from reputable companies.
In addition to the obvious signs of a respectable brand, such as distributing high-quality material and promoting participation, the following will reassure your clients that your brand is legitimate:
Maintain a unified brand identity across all of your social media profiles.
The Spencerian Script typeface used for Coca-Cola’s logo and the company’s signature brilliant red colour are undoubtedly readily recognisable to the vast majority of the global population. All of the brand’s social media is saturated with these elements, which serve to instantly evoke the unique, refreshing drink.
Consistent branding across all of your social media channels is the key to making sure your consumers can easily recognise your brand and set it apart from the competition. People are more likely to accept and believe anything that consistently uses the same visual language since it is more familiar to them.
Consider how baffled the fans of a business known for its relative conservatism and family-friendly image would be if they suddenly started seeing offensive language and other stuff posted on the company’s official Facebook page.
You Provide Personalised Service to Each of Your Clients
Your clientele are people, not digits. You can’t use them like an ATM. They anticipate being dealt with as unique persons.
Successful businesses recognise this, which is why their branding efforts revolve around their customers. In other words, if you take the time to listen to your consumers and address their concerns, they will appreciate you more.
Here are some things you may do to show your consumers how much you value them.
Highlight Content Created by Users
Social media strategies that use user-generated content are a terrific way to give a brand’s message more credibility and authenticity. But it’s also a great way to make your listeners feel valued and important.
Sharing a user’s photo, video, or other creation shows that you’ve noticed them and value their contribution to your community.
In keeping with Apple’s reputation for stellar branding, the company has transformed its Instagram account into a user-generated-content (UGC) hub that highlights the superiority of iPhone cameras while giving users a chance to shine. Photographers who took pictures using their iPhones were able to show their work to over 30 million people. Everyone benefits from this arrangement.
Exhibit a Lack of Self-Seriousness
Adding a little of humour to your social media postings is a certain way to endear your audience to your company. Brands that can make their customers smile are more likely to succeed.
Being humorous increases interaction in many ways. You may expect this to increase your influence and fan base.
When promoting a blog post on Facebook, Career Sidekick injects a personal, humorous tone into the conversation about a very normal, serious issue.
Engage in Genuine Conversations With Your Audience
Ignoring your social media followers makes your brand look fake or disingenuous. It’s a recipe for disaster to use social media to promote your products or services if you don’t treat your clients like people.
Be careful to share engaging material that others will want to talk about. If someone responds to you, you should try to start a conversation with them by saying something fascinating or even controversial.
Don’t ignore feedback of any kind, positive or negative. Brands that are responsive to their customers’ needs and feedback enjoy greater success.
Zappos is proud to offer 24/7 support to their clientele. Their social media approach involves responding to every inquiry, remark, and complaint that is posted about them. The brand’s Twitter page serves as a model of how brands should interact with their audiences.
Conclusion of Your Social Networking Profile
Your online persona is a representation of your company and its ideals. Because of this, it’s important to construct your social media profiles with caution, since each contact reflects on your business. If you care about making a good impression on your listeners, then you should stick to these guidelines.