Social media is always changing, as any good digital marketer will tell you.
Every month it seems like new social media tools, platforms, and features are released, completely revamping the way that businesses and individuals alike interact with these sites.
It’s easy to feel overwhelmed by it all.
This, however, is precisely what makes the field itself so fascinating. Working in a social media agency means you’re always pushing yourself to learn more and try new things.
The challenge is how to improve efficiency without sacrificing quality.
You need to welcome typical difficulties so you’ll be ready to profit from them when they arise.
To achieve this goal, it is necessary to monitor both established and developing social media facts. These will help you choose the best social media management tools and create effective marketing strategies for your customers.
Adults in the age range of 18 to 34 who are brand loyal are the most active users of social media
Two-thirds of consumers feel they should have better online access to customer service.
(Ambassador as cited)
You should advise your client to hire a social media community management and customer support team if they have the resources to do so. Most consumers prefer interacting with brands via digital platforms like social media.
Provide community management services, or at least build the capability to do so, into your business. When deciding what kind of social media marketing agency you want to launch, keep this need for online customer service in mind.
Keep in mind that social media response to customer comments and questions requires just as much planning as the distribution of preemptive messages.
Social media is more preferred than the phone by 33% of customers
(Ambassador as cited)
In order to effectively manage your company’s social media presence and respond to customer inquiries, it is recommended that you employ a full-time staff. If you don’t have the luxury of time, however, it’s wise to seek out a social media management platform that can automate these tasks on your behalf. Having your brand so readily available to consumers is a win-win.
Mobile devices now account for more than half of all global internet traffic, and one in five people around the world have made an online purchase in the last 30 days
(We Are Social as the source)
Customers who use their mobile devices to make purchases online have come to expect a streamlined experience; as a result, you must ensure that your site is mobile-friendly. Because of the high click-through rates on mobile devices, you should also roll out mobile-specific advertisements.
Word-of-mouth advertising is so effective that 80% of consumers will follow the advice of their friends and family when making a purchase
Among the many factors that go into a consumer’s final decision, word of mouth is among the most influential on social media. Consider creating an influencer advocacy programme for clients who are willing to put in the time and resources.
You should look for people who are willing to talk about your client’s brand and who are already fans of the product without receiving any compensation. Influencers should have a fan base that is similar to the target demographic.
They have more sway over their followers’ opinions and spending habits because they are seen as more credible sources of information.
When it comes to American viewers between the ages of 18 and 34, YouTube is more popular than any cable network
Statistics show that among Americans aged 18 to 34, YouTube has the largest audience of any television network. More than eight in ten Americans between the ages of 15 and 25 used YouTube in the third quarter of 2019.
With YouTube’s massive audience, your video could potentially go viral and gain hundreds of thousands of views. As a social media marketer, you should aim to expand your audience by optimising videos and encouraging viewers to spend more time on their channel.
On average, a Facebook post will get more clicks if it is published in the evening, specifically between the hours of 7 and 9 p.m
(Foundation: Zephoria)
Use a social media scheduling tool to keep to a regular posting schedule. Because you have complete command over the publishing interface, you can easily plan, organise, and manage your social content and campaigns in any way you see fit. The beauty of social media is that you can schedule posts in advance and never be at a loss for words.
There is an average 21% increase in engagement for tweets containing 1-2 hashtags
The proper utilisation of hashtags on various forms of social media is a topic of heated debate.
Whether you feel that hashtags are overrated or underrated, remember that the most important thing for your clients is still the promotion of high-quality content. Spending hours looking for hashtags to increase visibility is a waste of time when compared to focusing on the quality of the content you’re creating for an audience.
Users spend 52 minutes per day on TikTok on average
TikTok’s global expansion has made it the platform of choice for businesses seeking to reach a younger demographic through entertaining video content. Considering how integral the app is to the daily lives of its user base, this is completely reasonable.
Your client’s brand awareness will increase proportionally to the amount of time users spend in the app.
Even with its meteoric rise to fame, TikTok still has to contend with obstacles like India’s recent ban and user privacy worries.
To sum up
The data and facts about social media presented above are merely a snapshot of the landscape as it currently stands in 2020. Make use of these ever-evolving insights as you construct client proposals; they will point you in the direction of the channels where you can have the greatest impact with the means at your disposal.