Even more recently, TikTok has surpassed YouTube in average watch time on Android devices, making it the fastest-growing social channel. And it’s the first app in the app store overall to have 3 billion downloads, beating out Facebook in the process.
TikTok is a once-in-a-generation chance for the future of digital advertising.
Even though Instagram and TikTok share some common features (short-form video, sound on, and curated discovery, for example), you’ll need to approach marketing on the two platforms in very different ways to achieve real success. You can use these guidelines as a starting point for developing an effective strategy to raise your brand’s profile across various platforms.
Exactly what does TikTok Advertising entail?
TikTok is expanding rapidly in the social media sphere, as we have seen. TikTok, like all other social media platforms, can be leveraged as a promotional tool for creators, influencers, and brands. In a nutshell, TikTok marketing is an effective method of expanding brand awareness. This can be accomplished in a number of ways, including paid, organic, and influencer marketing, all of which aim to raise visibility of the brand on the service in question. The Benefits of Using TikTok for Brands
Although it may be daunting to branch out into yet another social channel as a brand, you shouldn’t be too worried about TikTok. TikTok’s quick, fun videos are changing what people expect from their favourite brands. TikTok presents an alternative platform for brands to present themselves to their audiences than platforms such as Instagram. As an example, consider Duolingo. Using TikTok as a promotional tool, this company was able to completely transform its image.
TikTok: How to Get Your Company Started
Creating a TikTok company profile is a breeze. Simply click the arrow in the top right corner of your profile to access the menu. Select “Manage Account”, then click “Account Control” and lastly ” Switch to Business account”. With this knowledge in hand, your company can now implement flawless TikTok advertising.
TikTok Advertising you need to know about
How can companies increase their audience participation with TikTok and Instagram Reels? Brands can build a fruitful and successful marketing strategy for TikTok in a couple of different ways.
Figure Out Why You Exist And Become An Expert At Branded Content
Consider your motivations for participating in these platforms before you do anything else. Short-form video has seen a surge in popularity as fans of various creators seek out more of their work. Utilize this medium to increase the visibility of your brand through consumer-generated content like product reviews (UGC).
Here’s your chance to let people in on the process of building your brand. Share insider perspectives from brand influencers and employees on what it’s like to work for your company.
Form Trusting Alliances with Popular TikTok Stars
People on TikTok are increasingly interested in creator-driven, educational and entertaining content as influencer marketing develops into a more open and participatory medium. Rebooting your brand’s TikTok and Instagram influencer strategies requires collaborating with content creators who can effectively convey your company’s message to their respective audiences. Instagram’s unified suite of tools allows you to highlight creators in a variety of ways, such as in your feed, Stories, videos, and Instagram Reels.
Know What’s Hot on TikTok Right Now
When developing a strategy for going viral on TikTok or Instagram, one of the most crucial factors to consider is how quickly you can respond to and incorporate emerging trends into your content. Look at the most popular posts on For You and Discovery to get ideas for content you can modify to fit your brand’s tone. Consistent use of hashtags, music, effects, and cuts should be noted, so make it a habit to watch the first ten videos on each platform.
Learn the intricacies of capturing viewers’ attention with brief videos.
Because videos on TikTok are meant to be quickly scrolled through, you won’t have long to make an impression. To prevent people from clicking away and gain viewers attention, your content should always begin with something entertaining.
It’s to be expected that there will be some overlap between the content you post to TikTok and Instagram. You can save time and effort on your cross-channel marketing strategy if you plan ahead when filming your content.
Evidence That Video Analytics Is a Game-Changer
The goal is to create stunning content that gets you noticed, but the data is what tells you how well it performed. Brands now have access to all the metrics they need to produce video that supports your comprehensive social entertainment strategy with the release of insights by Dash Hudson for TikTok, YouTube, and Instagram Reels.
Make entertaining videos that people will watch over and over
Short-form video, generally speaking, is meant to be entertaining. Gen Z (74%) and older audiences (72% and up) are most interested in humorous brand content. It’s a wonderful chance to try new things, break out of your comfort zone, and have some laughs by creating content of a format you’ve never tried before, like a hashtag challenge or a dance challenge. Consider incorporating user-generated content into your strategy after studying the actions of TikTok influencers.
Create trendy and entertaining videos using stickers and emojis, or use them to describe the action in text. Find out which effects get people interested in your brand and play around with those.
For TikTok, What Comes Next?
TikTok’s star will continue to rise as time goes on. In the future, a marketing strategy must centre on social entertainment and short-form video.
This highlights the urgency for brands to begin utilising TikTok and formulating a long-term strategy for the platform immediately.
To make the most of your TikTok strategy and produce compelling advertising campaigns, you should follow the latest trends, harness the influence of TikTok creators, and make use of TikTok Analytics.