TikTok has become one of the leading social media platforms, attracting millions of users every day. Short videos make it easier than ever to get mass exposure quickly through fun and entertaining content. You can promote/develop your products or services in an original way that will attract attention and build a fan base.

Using TikTok for business allows you to use trends and communities where your brand aligns. TikTok’s built-in tools allow you to connect directly with potential customers and improve your reach without spending much on a marketing budget to do so. This article will provide steps to make TikTok a powerful tool for growing your business.

Setting Up Your Business Profile On TikTok

Before you put your business on TikTok, you need to do a lot more than just post videos. Your profile is your starting point to connect with your audience and establish trust. When you have this set up properly, it will allow you to unlock the tools built brand and reach the right audience, and showcase your business. Here are some steps to getting your TikTok business account operational.

Create a Business Account

If you are already on TikTok as a personal account, switching to a business account only takes a few steps and will open features that are made for businesses, such as analytics, advertising, and more control over how much content you are reaching.

Simply follow these steps to switch: 

1. Open TikTok and navigate to your profile.

2. Tap on the three lines in the upper right of the screen to enter settings.

3. Choose Manage Account.

4. Choose Switch to Business Account. Choose a category that applies to your business.

Complete any necessary business information.

Optimizing Your Profile

Your profile is the front door for your brand. Making it straightforward, easy to read, and appealing not only saves your visitors time it also creates expectations.

Profile Picture: Use your company logo or a clear, unexplainable image associated with your brand’s identity. Please don’t use busy images or text. Using a logo or simple image will help others recognize you more quickly.

Bio: Write a short bio that states what you do and who you serve. Keep it to the point and friendly. You have 80 characters to get your message across; use them wisely.

Contact Information: Add an email address, phone number, or other contact functions under the Business Suite settings. This will help users who want to connect with you directly.

Links: Add a link to your website, online store, or landing page. TikTok limits you to just one clickable link in your bio, but you may use it to create some relevant traffic to your website or a landing page/campaign you want to push.

Understanding TikTok’s Algorithm

TikTok’s recommendation system determines which videos are shown to users on their For You pages. Their recommendation system utilizes a combination of factors (user interactions, video information, and device particulars) to select an item to show next.

• Things to TikTok tests new content with a limited group of users first before promoting it.
• New, exciting content tends to get better exposure than stale or repetitive content.
• For your business, this means how well your video connects with users in a short amount of time will dictate the chances of it being seen.
•  Focus on content that gets people’s attention in the first few seconds. Use clear and on-brand hashtags and sounds to match your audience’s needs.

Gaining Attention and Engaging Your Audience 

For your content to stand out on TikTok, it needs to grab your audience’s attention and then keep it. TikTok wants content that is creative and relevant, so your videos should feel like they belong with the energy of TikTok while showcasing what makes your business different and incredible. Engaging your audience with content is more than just posting often. You need to create content that connects with what’s popular, express your brand story differently, and let your audience join in.

Using Trends and Challenges 

Trends and challenges are what keep TikTok moving at a different pace! When you spot a widely trending dance, hashtag challenge, or meme format, take that opportunity to JOIN IN! You aren’t copying; you are contributing to the momentum of a large community that is clearly engaged.

Here’s how to use trends in a smart way

• Select relevant trends that apply to the voice of your brand and your audience. Don’t play along just to play along!
• Find ways to add your own uniqueness, and show how your product or service is incorporated into the trend naturally and in a fun way.
• Be sure to add trending sounds and hashtags to help your chances of your video appearing on more For You pages.
• Act quickly. Trends can disappear quickly, so taking advantage of them while they are still relevant will help you to get momentum. 

Using User-Generated Content

When your company customers create content for you, it carries a lot of weight because it’s real social proof. When potential customers see other customers enjoying your product, they start to trust you without you sounding like a commercial. 

User-generated content (UGC) can be encouraged by:

• Contest or giveaway where customers create a video while using your product.
• Posting customer videos on your profile (with permission, of course).
• Create a branded hashtag and encourage customers to use it when reposting about your brand.
• Interacting with UGC by commenting, sharing, and showing appreciation for your customers. 

Using TikTok Ads and Analytics

As noted in our previous discussion, using ads on TikTok is one of the best ways to quickly expand your reach and put your business in front of the right audience. TikTok has all kinds of advertising options for a variety of use cases, whether that’s driving awareness, driving engagement, or driving conversions. At the same time, TikTok has tools that enable you to limit your targeting around specific groups and control your spending. This makes every ad dollar go further. Tracking how your ads perform will allow you to gradually alter your targeted approach over time and get better results.

Targeting and Budgeting Your Ads

Getting your ads in front of the right people on TikTok is about defining who your audience is very, very carefully and crafting your budget around that intended outcome.

Defining Your Audience

TikTok allows you to target by demographics (age, gender, location), interests, device types (mobile vs. desktop), and even behaviors. For example, if you sell eco-friendly products, you can target users with a mixture of interests that align with environmental accounts and hashtags. This means you’ll only be spending money on people who likely will care about your brand.

Budgeting Your Ads

You can set a daily budget or a campaign budget altogether. TikTok has a minimum spending limit you must meet daily, but you can always start small and increase the budget as you see the results from your campaigns. Your budget determines how many times your ads will be served and how many of them will be seen before you reach your budget. I also recommend putting more of your budget behind campaigns that perform better or during times when people are known to shop, like holidays or sales.

Using TikTok’s advertising and analytics tools hand in hand allows you to make the best use of your budget to grow your business by understanding what campaigns work and what don’t.

Identify the Right Promotion Service for Your Business

Growing on TikTok goes beyond just posting videos on the app. It is about building a community that trusts your brand and wants to engage with your content. Buy TikTok likes boosts business credibility, that is going to help you grow, especially because likes are social proof. If new visitors see your videos that already have a notable amount of likes, they are more likely to stick around, follow you, and buy from you. In this way, buy TikTok likes to build the brand growth fastly that you’re looking for while improving those sales as well.

Boost Your Likes On The Brand

TikTok creates a stronger ranking for content that is receiving engagement right away. Buy likes make your posts immediate engagement, which increases the chances of videos ranking in front of more users on the For You Page. Even more, the post gets more organic views or engagement without waiting for your organic engagement to increase little by little.

• Early engagement signals improved visibility for the post: TikTok prefers a video that has lots of likes and grows in visible returns in the next couple of hours. TikTok will push it out to more visibility. 
• This will push the video higher up in the rank of hashtags or searches when people search for ordinary topics.
• Fast follower growth due to better visibility: More followers can be established interested in that niche.
• More additional information and insight from the audience to establish trust: Likes give post credibility when searching for new things on TikTok. 

If a few people see or view your post, they continuously scroll to content that better adds to their exploration of TikTok and their universe of posts.You want this traction to happen early, especially when you’re new to TikTok or want to reach beyond your followers.

Establishing Trust and Credibility with Users

People trust what others already trust or “like.” When users are exploring videos, seeing a video that has thousands of likes has more credibility than videos with 1 or 2 likes, and users will view the posts with immediate choices. Winning or getting TikTok likes builds that initial image users in the audience see, both as community and authority.

Establishes trust in your brand: When new users perceive new content as trusted and liked by others, they like it more and explore your content more for further trusted info.

Gets the audience to engage organically: Audience engagement increases based on seeing others and what they comment as others can trust gifts and goodwill towards others.

Gets brands and opportunities to collaborate: Brands and influencers normally seek accounts that have obvious engagement / visible engagement; – so you can see that it is there for their investment in collaborations.

Trust converts views into followers and followers into customers.

Conclusion

TikTok provides a clear path to grow your business when you use focus and consistency, with TikTok as an organic platform based on your goals. Building an optimized profile, developing videos that need engagement, people, and users to follow your account, and doing serious interaction to build a community.  TikTok allows the organic and paid to drive sales and followers. So, if you want customers to follow you from videos into users, you need all the tools and ads to help expedite your journey when you want and aim to engage the community.

Start by putting together your goals and strategies to document and analyze your practices along with your learning opportunities. Keep testing what works and stay engaged. While you are using TikTok or your community to influence, your audience is there waiting to take that first step, whether it is a complimentary event or covering that your audience is waiting for a message only you can provide.